【本初Pure Yogurt】
Product Positioning
Return to the original yogurt, enjoy the purity and deliciousness, the pure yogurt is prepared for the families.
Selling Point
Simple ingredients: raw milk, lactic acid bacteria
Original process: pasteurization, tender texture
0 sugar: the original aroma of yogurt
Product concept
Pure & simple
In today's complex society, consumers are increasingly willing to return to the true will. Both the product level and the packaging are hoped that it can be as simple as possible. Simplicity is taste, simplicity is high-end.
Close to nature, more simplified products
Natural products include ”natural ingredients and processes that maximize the retention of natural nutrients”.
【遇见 Cheesecake Yogurt】
Product Positioning
Focusing on the concept of " new fashions of snacks" and "native nutrition", the consumers are targeted at young fashion women aged 18 to 30 .
Product concept
The fascination of women for cakes stems from the fact that ”sweet food stimulates the brain to secrete dopamine and brings the feelings when in love ”
Both the sweet and sour taste of the yogurt, the smooth and rich taste of the cheesecake, the delicate and smooth taste, one can never forget, and it is the taste of happiness when I meet you.
Talk · Love
Yogurt boy: The charming cake girl, I met you, I found "poetry and distance"
Cake Girl: To my eye-catching yogurt, I met you, I understood "because of love"
Emotional password, meet you
Destined encounters, stunned heart, enviable thoughts, happiness at your fingertips, there is always a person in the world, so that everyone else will become strangers.
CopyRight2018 bjdoit.com INC. ALL RIGHTS RESERVED.北京多爱特生物科技有限公司 版权所有 京ICP备18002174号-1